LINKS Golf Podcast - Episode 193

Young country club members expect more from their fees than access to a golf course. Scott Ferrell is an industry veteran who is helping lead the creation of Kawonu Golf Club outside Greenville, South Carolina. While they will feature golf only, Ferrell says the pressure to provide top-notch facilities away from the course is real and imminent. Aside from golf simulators that can be used as teaching bays — a must-have in the market these days — the amenity Ferrell is focused on is food and beverage, as, he says, "historically private clubs have had mediocre dining outlets.” Because Kawonu will have a mix of local and national members traveling from afar, Ferrell says they will make dining a primary focus of the experience.